Why we built Runi
60% of health app users are women.
Less than 2% of health apps are built for them.
The ones that exist focus on one thing: tracking your period, counting calories, or monitoring fertility. The top 10 health apps are all founded by men. Only 20% of health tech startups have a female founder. We built Runi because we were tired of being an afterthought in an industry we literally power.
Runi was made for women —
by women who get it.
We understand that no two days are the same in a woman's body. That your energy on Day 8 is nothing like your energy on Day 22. That your sleep, your cravings, your strength, and your focus are all shifting on a 28-day rhythm that most health tools completely ignore. We were drowning in apps that gave us data without context, dashboards without direction, and plans designed for a life none of us actually live.
We wanted something different. A health plan that adapts in real time. Actionable recommendations, not just charts. And something that fits into the reality of being a modern woman who is building a career, raising a family, running a business, and trying not to let her health fall to the bottom of the list.
Hiring a health coach costs $200+ an hour. Hiring an executive assistant to manage your wellness? Even more. And someone has to manage them too.
Runi is the solution we couldn't find,
so we built it.
From our co-founders
“I co-founded a beauty business at 18 and spent 12 years building it into a multi-million dollar brand. Somewhere in the middle of that journey, I burned out. Not the kind you recover from in a weekend. The kind that made me realize that if I couldn't sustain my health, I couldn't sustain my business.
I tried everything. Apps that tracked but never told me what to do. Coaches I couldn't afford consistently. Advice that assumed I had two free hours a day I didn't have.
Runi is the executive health assistant I needed then and every woman deserves now: one that actually understands your body, your hormones, your schedule, and your life. And costs a fraction of what I was cobbling together on my own.”
“I've spent almost a decade building software, and one thing that's always bugged me is this: there's so much personal data available to me now through all these different tools and trackers, and none of it actually makes my life easier. Each app gives me its own little snapshot, maybe a mildly interesting insight, but nothing that helps me strategize better or move faster.
What I've always wanted is something like a chief of staff for my health. Not an app that tells me how to live my life, but one where I say what I need and it takes care of the rest. I say I want to get stronger, and it builds me a plan that actually works for my body and my week. I say I want to hit my protein goals without living on chicken breast, and it puts together meals I'll actually make. I stay in the driver's seat. It handles the busy work.”
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